1983ASIA's Innovative Branding for KUAS Art Center

A Unique Blend of Art, Culture, and Design in Taiwan

The KUAS Art Center, established in the Republic of China 94, is a platform for art exhibitions and a stage for cultural communication. 1983ASIA's branding design for the center is not just a logo; it's a story told through visual language. The team extracted unique traditional cultural characteristics and interesting stories from Taiwan’s local culture and transformed them into a flat visual language. The result is a brand that tells a touching story about Taiwan and turns the art and culture center into a platform carrying dreams and stories.

The design's unique properties lie in its simplicity and cultural relevance. The letter 'A' from 'ART' is extended, symbolizing the combination of light and stage - the essence of art. The simplified slash represents the indispensable purity and adventurous temperament in art creation. The color red, closely related to Chinese culture, is used to make the design more active.

The design was realized through specialty paper printing. The process involved repeated observation and study of details, ensuring the design's uniqueness and cultural relevance. The design team, consisting of Susu Yao and Fang Yuqing, faced the challenge of creating an identity that was inclusive and varied in its cultural symbolism. Their solution was a design that is both aesthetically pleasing and culturally significant.

1983ASIA's design for the KUAS Art Center is a testament to the power of art and design in communicating cultural stories. It's a design that doesn't just represent an institution; it tells a story, carries dreams, and promotes cultural communication. The design's success is evidenced by its Silver A' Design Award in 2017, a prestigious award given to designs that demonstrate outstanding expertise and innovation.

As we appreciate the beauty and creativity of this design, it's important to remember the research and hard work that went into its creation. The design is a product of extensive research into Taiwan's indigenous culture and a deep understanding of the art and culture center's mission. It's a design that truly embodies the spirit of art, culture, and design in Taiwan.